With a broad range of art direction and design experience gained in the UK, Middle East and Perth, I bring an adaptive and flexible approach to all creative challenges, from branding to retail to digital content creation. I enjoy the collaborative nature of the creative industries, and value my colleagues’ input and feedback to produce the best possible result for a client. I’m motivated to bring ideas to life across all evolving media channels, and I understand very well about working to budgets and deadlines while juggling multiple projects. My experience has taught me to think both strategically and creatively to solve clients’ business problems. Overall, I’m inspired by the power of great ideas that can be expressed in creative and simple ways to change behaviour and attitudes.